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Michael Bird to present Thinking Differently About Marketing and How the Basic Risk/Reward Model Has Changed at INSPIRE: AMC's Expo 2023

Thursday, February 23, 2023

AMC is pleased to announce a new speaker session in its lineup for INSPIRE: AMC's Expo 2023.

Michael Bird, CEO, and co-founder of Spindustry, will present Thinking Differently About Marketing and How the Basic Risk/Reward Model Has Changed.

Let’s admit it – many of you as manufacturers market and sell products largely the same way you have for the last 50 years – tradeshows, salespeople, dealers, catalogs, etc. COVID resulted in two competing changes – the first, a rushed move to digital as it was the only option and, ironically, second, a desire to get back to normal and meet again in person. So now, in 2023, manufacturers just like you have some experience in both traditional and digital marketing. The challenge then is figuring out how to use all the tools at your disposal to better connect with your dealers and ultimately your end consumers. With all that in mind, we’ll discuss a variety of topics including manufacturers selling direct to consumers, manufacturers supporting their dealer channel with digital, and hitting on the latest trends in E-Commerce that you need to know about - inspiring you to think differently and succeed like never before.

Michael has 26 years of experience providing digital strategy to hundreds of clients in numerous industries. Michael’s past accolades include Ernst & Young Entrepreneur Finalist, Technology Association of Iowa IT Leader of the Year, and the Des Moines Business Record’s Forty Under 40 class.

Spindustry has been building E-Commerce and other large web applications for 26 years helping companies go from a catalog company that has a website to an online supersite that may still have a catalog. Michael is a strategist who comes at challenges putting both marketing and technology to work to achieve your goals and help you grow.


Join us at INSPIRE a two-day event exclusive to AMC members. INSPIRE takes place April 26th and 27th at the DoubleTree by Hilton Hotel in London, ON.

Don’t miss out – register today to attend!

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