AMC is announcing the addition of a keynote speaker session to its lineup for UNITE: AMC’s 2026 Annual Convention and Trade Show. Lisa Taylor, Global Authority on Workforce Systems, and Founder and CEO, Challenge Factory to present: “Talent, Tech, and Trust: How Agricultural Leaders Can Turn Workforce Complexity into Their Competitive Advantage”.
As workforce expectations shift and technology redefines how work gets done, agricultural
manufacturers are being asked to rethink not only how they attract talent, but how they develop, engage, and retain it over time. This moment carries both urgency and real opportunity. In this keynote, Lisa brings a strategic, systems-thinking perspective to the forces reshaping workforce systems right now, drawing on Challenge Factory's proprietary research and active work across industries and global contexts, from manufacturing sectors to governments in Singapore and Saudi Arabia.
Central to this session is a concept Lisa has developed and applied globally: the Broken Talent Escalator® - the structural breakdown that prevents career growth and talent mobility from functioning over time. In agriculture, the reality of career opportunity is far richer than the story being told about it. Closing that gap is where talent strategy and workforce infrastructure meet.
Lisa also addresses a quieter force shaping decisions right now: declining trust. Her work shows consistently that trust is not rebuilt through messaging; it is rebuilt when systems are designed to carry their own weight. Rather than focusing only on disruption, this keynote offers clarity and direction, with a clear, confident path forward.
Audience Takeaways
Participants will leave with:
- A clear lens on the forces reshaping the future of work, and how they are showing up inside agricultural manufacturing organizations today, from talent shortages to technology adoption and shifting workforce expectations
- An introduction to Broken Talent Escalators® - Challenge Factory's proprietary diagnostic framework, and how to identify whether your organization's talent escalator is functioning or quietly breaking down
- A reframed understanding of how careers, trust, and intergenerational workforces are strategic advantages waiting to be unlocked, not challenges to manage
- Confidence that while workforce complexity is real, it is diagnosable, and with the right infrastructure, entirely manageable
Register for UNITE: AMC’s 2026 Annual Convention and Trade Show to attend their insightful presentation.
About the Speaker
Lisa Taylor is a global authority on the future of work and the systems that power it. As Founder and CEO of Challenge Factory, she advises governments, multinational organizations, and systems thinkers on navigating a workforce redefined by AI, longer working lives, and accelerating change
Lisa is the creator of the Broken Talent Escalators® diagnostic framework. This proprietary construct is used by organizations and governments around the world to identify where and why career growth and talent mobility breaks down, and to design the workforce infrastructure needed to restore it. Having led transformations across Canada and international markets including Norway, Portugal, Singapore, and Saudia Arabia at organizational, sectoral and national levels, Lisa is known for rebuilding the structures that connect people, purpose, and productivity at scale.
An author of multiple books, Lisa wrote the definitive guide to today’s changing workforce, The Talent Revolution (University of Toronto Press). Her insights are regularly sought by media including The Globe and Mail, Forbes, and the OECD’s Future of Work reports. She is also an Associate Fellow at the National Institute on Ageing, a member of Team Canada at the International Centre for Career Development and Public Policy, and a recipient of Canada’s Most Powerful Women: Top 100 Award.
Be it on a keynote stage or in a boardroom, Lisa helps leaders gain clarity and confidence in uncertain times.