AMC is pleased to announce the next speaker session in its lineup for SHIFT: AMC’s 2024 Convention and Trade Show. 

Desmond Sobool, Director, Economics and Deputy Chief Economist of Farm Credit Canada (FCC), will present Unveiling Agricultural Trends: Decoding Demographics and Their Impact on Consumer Behaviour.

This session will address the intricate landscape and obstacles that significantly affect both profitability and investments in the agriculture sector. These hurdles encompass a variety of factors, and successfully navigating them will hinge on enhancing productivity within the sector and identifying the necessary steps to achieve this goal.

Register for SHIFT: AMC’s 2024 Convention and Trade Show to join this productive presentation. 

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About the Speaker

Des Sobool is the Director of Economics and Deputy Chief Economist at FCC. His insights help support strategy and monitor risk throughout the corporation. In addition to acting as an FCC spokesperson on economic matters, Des provides commentary on the agri-food industry through economic reports and the FCC Economics blog.

Prior to joining FCC in 2006, Des was a professional research associate at the University of Saskatchewan. He was also a relationship manager at another financial institution. Des earned his master of agricultural economics degree from the University of Saskatchewan in 2005.