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David Webster joins Salford as Director of Commercial Application

Monday, January 31, 2022

AMC member Salford Group, a global leader in high-quality application and tillage equipment, is pleased to welcome David Webster as the new Director of Commercial Application. This director level position will execute a strategic vision for Salford’s continued growth in the commercial application sector. David will achieve this by focusing teams within Salford’s engineering, sales, marketing, operations and finance departments across North America, with the goal of providing innovative solutions and greater value to commercial application businesses.

David is joining Salford from AGCO, where he excelled in several roles including his most recent position as Director of Application Equipment Marketing. Through the various roles he has held, David developed a keen interest in application equipment and the customers that work with applicators.

“Coming to the Salford team really aligns with my passion for commercial application and gives me the opportunity to provide leading solutions for commercial application businesses,” says David. “Having recently been involved in a global role, I am excited to get back to working directly with customers, dealers and the products."

“We’re excited to have David join Salford and further improve our commercial application offering by leveraging his experience, strategic insight and market connections,” says Brad Baker, Salford’s Vice President Sales and Marketing. “Valmar and BBI held the commercial application market as a key part of their business strategy for decades. Since those two companies joined Salford Group nearly a decade ago, commercial application has become a part of Salford’s DNA. Solidifying Salford’s commercial application business unit, and hiring David to lead it, is a renewal of our commitment to serve commercial application customers, and Salford’s goal to continue to grow in this space.”

David is no stranger to Salford products. He played a role in developing a collaborative relationship between AGCO and Salford Valmar that created some of the most successful commercial application equipment available. This rich understanding of Salford products will allow David to hit the ground running as the Director of Commercial Application for Salford Group.

About Salford Group
Salford Group is a global leader in the manufacturing of tillage and precision application equipment. Salford is dedicated to improving agricultural productivity and profitability through innovation and advancements in precision, durability, versatility in the field. Salford Group includes the patented Independent Series line of tillage implements as well as a complete line of conventional tillage machines. Salford’s AerWay division brings quality tillage and pasture aeration equipment, and the BBI Spreader and Valmar Airflo divisions of Salford bring decades of patented dry application innovations. Salford engineers and manufactures its highly productive agricultural equipment from its facilities in Iowa, Georgia, Ontario and Manitoba.

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