The Off Highway tire manufacturing Group is further focusing on the Canadian market and strengthening its collaboration with AMC, becoming one of the Corporate Partners of the association.
The goal: greater visibility and closeness to OEMs.
Seregno (Italy), February 17, 2022 – BKT is strengthening its collaboration with AMC (Agricultural Manufacturers of Canada) by becoming a Corporate Partner of the association.
Always a reference point for players in the sector, AMC is a Canadian industry association representing more than 250 manufacturers of agricultural equipment and suppliers from all over the country. Founded in 1970, AMC's mission is to foster and promote the growth and development of the business of OEMs, manufacturers and suppliers of agricultural equipment in Canada.
Thanks to this partnership, BKT intends to further strengthen its presence in the territory and on the Canadian market, making and consolidating strategic relationships with various stakeholders, such as distributors and OEMs in the agricultural sector.
Mr. Arvind Poddar, Chairman and Managing Director of BKT Tires, commented: "For BKT it is essential to be able to count on associations and companies that are firmly rooted in the territories where we are present, networks that allow us to strengthen our positioning within a given country and market.
The collaboration with AMC represents fundamental and strategic collaboration that helps us build our leadership in the region, allowing us to count on a solid network of distributors, OEMs and players in the Canadian agricultural sector, a country that is really key for us."
Alan Eskow, Sales and Marketing Vice President of BKT Tires Canada said: "The participation in AMC as a Corporate Partner will allow BKT to have greater visibility and to grow further in Canada, also positioning us as a reference brand for the supply of tires to local OEMs. This collaboration will allow us to participate in the events and meetings organized by the association, bringing within AMC all our experience and professional standing regarding the efficient use and management of tires."
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Balkrishna Industries Ltd. (BKT) is an India-based tire manufacturer. The BKT group offers a large and always updated production range of Off-Highway tires specially designed for vehicles in the agricultural, industrial, earthmoving, mining, ATV and gardening sector. BKT’s innovative solutions designed for the most differing user needs include more than 3,200 products sold in over 160 countries worldwide. Visit the website www.bkt-tires.com
About Agricultural Manufacturers of Canada:
The Agricultural Manufacturers of Canada (AMC) is a national, member-driven organization dedicated to sustaining a strong, viable and highly respected Canadian agricultural manufacturing industry. With more than 250 members, our mission is to foster and promote the growth and development of the agricultural equipment manufacturing industry in Canada. Visit a-m-c.ca to learn more.