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AMC announces Made in Canada Tour 2021

Thursday, July 15, 2021



«Made in Canada Tour» celebrates more than 50 years of innovative and world-leading Canadian agricultural equipment manufacturing sector

July 15, 2021 - Winnipeg, MB - Agricultural Manufacturers of Canada (AMC) President Donna Boyd is thrilled to announce the inaugural «Made in Canada Tour» to showcase the innovative agricultural manufacturers and their suppliers who employ more than 25,000 people in facilities across the country and contribute more than $2.4 billion in exports to our national economy.

“Our members share tremendous pride and satisfaction in being Canadian manufacturers who produce the best agricultural equipment in the world,” says Boyd. “During our «Made in Canada Tour» the visionary people and companies responsible for our world-class reputation will be the focal point of demonstrating that ‘Made in Canada’ represents much more than mere geography.”

This event to celebrate AMC’s 51st anniversary is being presented by AMC founding member S3 Enterprises and Walterscheid Powertrain Group. Both companies have a strong history of export, growth and support for Canada’s agricultural industry.

The Honourable Mary Ng, Minister of Small Business, Export Promotion and International Trade, congratulated AMC on the tour. “For more than 50 years, AMC and its members have shown that Canada is home to the world’s leading agricultural manufacturing equipment. Thanks to their leadership and Canadian businesses bringing their Made-in-Canada solutions to the world stage, Canada’s innovative agricultural equipment manufacturing sector continues to be a global industry leader,” says Minister Ng.

Richelle Andreas, CEO of S3 Enterprises and past chair of AMC’s Board of Directors, says Canadian farmers lead the world in the adoption of new technologies and sustainable farming practices. “Canadian farm equipment manufacturers have risen to the challenge, matching the pace of innovation and leading the world. ‘Made in Canada’ doesn’t just refer to the communities all across the country where you will find ag manufacturers. When it comes to farm equipment, ‘Made in Canada’ is a reputation – hundreds of companies strong – of solving problems, standing behind our products, and adding value to the men and women who produce our food,” she says.

Bob Socha, Sales Manager for Walterscheid Powertrain Group says: “We are delighted to demonstrate our commitment to AMC. Walterscheid has a long history with Canadian agricultural manufacturers. We look forward, via this tour, to again show our support of AMC and the agricultural community in Canada. We are especially excited to do so following so many months of uncertainty. To be meeting again face to face again feels fantastic.”

The «Made in Canada Tour» kicks off July 19 in Alberta. Tours to AMC member facilities include British Columbia, Saskatchewan, Manitoba, Ontario, and Quebec. These tours are all being scheduled to follow reopening and public health protocols. More details on these events will be released in the following weeks.

“It is exhilarating to be able to meet personally with our membership and tour their operations,” says Boyd. “They are champions for our industry who have continued to deliver on the vision of our founders with innovative and unique products and services.”


About AMC
Cultivate. Collaborate. Advocate. Agricultural Manufacturers of Canada is proud to be the only Canadian association exclusively dedicated to ensuring agricultural equipment manufacturers and their suppliers succeed in domestic and global markets. Created in 1970, AMC has grown to over 250 members reaching all across Canada, the U.S. and Germany.

About S3
The S3 Group brings 55 years of experience to the farm equipment and agricultural component market, along with a flexible, customer focused and values-based philosophy.

About Walterscheid Powertrain Group
Walterscheid Powertrain Group is a global provider of connected and smart powertrain solutions and complete in-service support for the world’s leading off-highway and industrial equipment manufacturers. The firm continuously develops new technologies and customer solutions which deliver efficiency in the agriculture, construction, mining, utility vehicle and industrial markets and offers through life services for all powertrain products and systems between power source and power applied. With its global platform across 4 continents Walterscheid Powertrain Group is the technology partner and innovation leader to the leading, global OEMs. This together with a comprehensive aftermarket and service offering positions the group for above market long term growth.

Media Inquiries:
Cherrille Price
Agricultural Manufacturers of Canada

View pdf version of Media Release

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