Economic Update on Agriculture Equipment in North America
Craig Klemmer - Sr. Agricultural Economist, Farm Credit Canada
In this presentation, Craig will discuss the North American agriculture equipment sector, and how it is affected by larger trends in the agricultural marketplace, Canadian exports and the overall Canadian economy.
Trade Show and Networking
10:30 am - 12:30 pm
Network with key industry leaders, discuss industry trends and assess new opportunities with suppliers and colleagues. Attendants of the AMC Expo are the owners, executives and key decision makers within the Canadian agriculture equipment manufacturing industry and it's supply chain. Click here to see who's exhibiting.
Connecting with Customers and Building Your Brand
Rob Hannam - Client Director, Synthesis
Rob is an entrepreneur who specializes in consulting, strategic planning, and marketing. Much of his career has been spent in the agriculture and food sector – a passion that was cultivated while working on his family’s grain farm in Ontario, Canada. This has been further developed through his work with a wide range of agribusiness and association clients across Canada.
Rob’s presentation will focus on connecting with farm customers, and looking at how manufacturers can build and differentiate their brand in today’s constantly connected world.
From the Field: The Customer Experience
Farmer Panel Session
Facilitated by Bruce Sargent, Farm Boy Productions
Panelists: To be announced
Hear from a diverse panel of Canadian farmers in an interactive Q&A session discussing what influences their decision-making on purchasing agricultural equipment. What are the key challenges they are experiencing on the farm today and what are the opportunities they are considering into the future?