Economic Update on Agriculture Equipment in North America
Craig Klemmer - Sr. Agricultural Economist, Farm Credit Canada
In this presentation, Craig will discuss the North American agriculture equipment sector, and how it is affected by larger trends in the agricultural marketplace, Canadian exports and the overall Canadian economy.
Trade Show and Networking
10:30 am - 12:30 pm
Network with key industry leaders, discuss industry trends and assess new opportunities with suppliers and colleagues. Attendants of the AMC Expo are the owners, executives and key decision makers within the Canadian agriculture equipment manufacturing industry and it's supply chain. Click here to see who's exhibiting.
Connecting with Customers and Building Your Brand
Rob Hannam - Client Director, Synthesis
Rob’s presentation will focus on connecting with farm customers, and looking at how manufacturers can build and differentiate their brand in today’s constantly connected world.
Farmers and their businesses have significantly changed over the past five to ten years, and the pace of change is about to speed up. New digital technology is providing easy-access to a world of information. Building a differentiated brand and connecting with your customers is key to cut through the clutter and make sure your business is the go-to source for equipment and services.
Rob will highlight current trends among Canadian farmers, brand differentiation and importance of consistency for your brand touch points. He will also share insights on connecting with customers using an integrated approach to marketing and public relations.
From the Field: The Customer Experience
Farmer Panel Session
Facilitated by Bruce Sargent, Farm Boy Productions
Panelists: To be announced
Hear from a diverse panel of Canadian farmers in an interactive Q&A session discussing what influences their decision-making on purchasing agricultural equipment. What are the key challenges they are experiencing on the farm today and what are the opportunities they are considering into the future?